I was approached and asked to create a new label and POP display tray for a new micro energy shot sold in convenience stores. The project had some basic established work done for the characters and a logo. Additionally I designed a one page landing page  for online inquiries. The intial ask was to create a fun, funky look and feel that will identify with mainly female consumers of teenager to young adult age group. I designed the label, the bottle mock up, and the website landing page, as well as the Point of Purchase display. There was also extensive color exploration as well as character color options and posing options.